How Frank works.
Three steps. One person doing the analysis. Every report tailored to your specific situation, goals, and concerns. Not to the property in the abstract.
01
Send Frank the listing and tell him about you
Paste the listing URL or enter the address. Before payment: four questions. Who you are, your buyer type, your decision timeline, your email. Ninety seconds. After payment: Frank's full intake opens. Your financial position, your existing portfolio (if investor), your goals, your experience with property, and your single biggest concern about this property. Four minutes. The intake is what makes your report different from everyone else's.
Frank reads every response before starting the analysis.
02
Frank analyses what the listing doesn't show
While you wait, Frank does the work. Comparable sales pulled and verified from settled data. Council records, planning controls, and environmental overlays checked against state mapping portals. Rental data sourced from real comparable leases. Price guide history reviewed across the listing's full campaign. Every finding cross-referenced against your specific situation, goals, and the concern you submitted in the intake. Frank does not produce a generic property report and attach your name to it.
03
Receive your tailored report
Your report arrives as a PDF in your inbox. Frank Essential: within 12 hours. Frank Strategic: within 24 hours. Add urgency for 4-hour delivery on either.
What's in every report
A personalised opening synthesis. Comparable sales analysis with methodology shown. Risk flag assessment across six categories. Strategic fit assessment for your situation. Scenario analysis across base case, downside, and upside. Frank's verdict addressing your specific concern. An evidenced negotiation strategy. A tailored questions checklist.
Frank Strategic additionally includes portfolio fit assessment, strategy coherence check, and concentration risk analysis.
04
Use Frank's findings
Frank's report is a working document, not a formality. The negotiation strategy tells you what to lead with and what your ceiling is. The questions checklist tells you what to ask the agent, the building inspector, and the conveyancer before you sign. The scenario analysis tells you what this purchase looks like if things go better or worse than expected. Frank has done the analysis. You make the decision. With the information the listing did not give you.
Every report reviewed by Luke Richardson
All findings evidenced. Methodology shown in every report
Full refund if Frank does not deliver within the stated timeframe
The analytical framework
What Frank looks at. And why.
TRUE VALUE
What the property is actually worth
Comparable sales selected for recency, proximity, and property type. Then time-adjusted to today's market. Frank shows the comparable table and the methodology. You can see exactly how the assessed value range was reached.
RISK FLAGS
What the listing does not tell you
Six categories assessed on every property: price guide integrity, structural signals from the listing and photography, legal and title red flags, environmental overlay exposure, strata and body corporate health, and development risk from adjacent DAs.
MARKET CONTEXT
Whether now is the right moment for this property
Days on market versus the suburb median. Clearance rate trajectory in the price segment. Price guide history. Has the guide moved during the campaign, and what does that signal? Current supply of comparable properties.
STRATEGIC FIT
Whether this property is right for you specifically
The same property is the right decision for one buyer and the wrong decision for another. Frank applies your goals, your financial position, your portfolio context, and your investment strategy to determine which category you are in.
SCENARIO ANALYSIS
What this purchase looks like if things go differently
Three scenarios modelled for every report: the base case under reasonable assumptions, the downside if rates rise and conditions tighten, and the upside if the growth thesis plays out. Frank tells you whether this purchase survives the downside.
NEGOTIATION STRATEGY
What to pay and how to get there
Frank's recommended opening offer, evidenced by the comparable analysis and adjusted for the risk flags found. A maximum walk-up price specific to your situation. The specific findings to lead with in the negotiation. Not generic tactics.
What Frank does not do.
Frank is honest about the limits of the analysis. These are the things you should arrange separately.
Physical inspection
Frank does not visit the property. A qualified building and pest inspector is essential. Frank's report tells you specifically what to ask them to look for based on the property's age, construction type, and the risk flags identified.
Legal advice
Frank does not review contracts or provide legal advice. A solicitor or conveyancer should review the contract of sale, the section 32, and any special conditions before you sign.
Financial advice
Frank provides independent property research only. Frank's reports do not constitute financial product advice, investment advice, legal advice, or a formal property valuation. Frank's comparable sales assessment is an opinion based on available market data and is not a certified valuation. Customers should obtain independent financial, legal, and valuation advice before making any property purchase decision. Luke Richardson is not a licensed financial adviser, registered valuer, or legal practitioner.
Predict the future
Frank shows the methodology behind every conclusion. Property markets are complex and no analysis is infallible. Frank is confident in the work — and honest about the limits of any forecast. Confident, not omniscient.
Which Frank report do you need?
Frank Essential
$395 inc. GST
For first home buyers, owner occupiers, and people buying their first investment property. Frank Essential focuses on whether this property makes sense for your situation. The price, the risks, and whether you can afford it comfortably across different scenarios.
Get Frank Essential →Frank Strategic
$695 inc. GST
For investors with existing property portfolios. Frank Strategic assesses the property against your current holdings, your investment strategy, and your 10-year goals. And models the purchase across three scenarios.
Get Frank Strategic →Not sure? First or second property. Essential. Existing investor adding to your portfolio. Strategic.
Know before you sign.
Frank Essential or Frank Strategic. Both start with your situation, not the address.
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