Independent property analysis. For the one you’re about to buy.

A written report on whether to sign, what to pay, and what to watch for. Delivered in 12 hours. From $395 — when the only alternatives used to be a gut feeling or a $30,000 buyers agent.

Get Your Report See a Sample Report

Essential $395 · Strategic $695 · Full refund if Frank misses the deadline

Intake takes about 5 minutes. Frank starts work the moment you submit.

What Frank actually finds

Three recent reports.

Real findings from real Frank reports. Names withheld. Outcomes verified.

First home buyer. Loved it. Was about to offer full asking price at $1.08M because the agent said there were three other offers. Frank’s analysis put fair value at $970,000–$1.01M. She offered $995,000. The agent called back within two hours. There were no other offers.

Melbourne, February 2026

Investor. The deal looked perfect on paper. Frank stress-tested the cashflow across his existing portfolio. At current rates the purchase added $2,200 per month negative. In a 2% rate rise it became $3,900. Frank said the property was fine. The timing was wrong. He waited six months and bought something better.

Brisbane, January 2026

Couple buying their first investment. Nervous. Frank’s analysis supported fair value, clean title, no overlays, realistic rental estimate. Yield at asking: 5.3%. Frank said proceed. They stopped second-guessing and signed. Settlement was last week.

Perth, March 2026

Examples are illustrative of Frank’s analysis methodology. Customer details anonymised.

What you get from Frank

Know what to offer. Know what to ask. Know when to walk.

What to offer

An evidenced price, not a guess

Frank pulls the comparable sales the agent did not show you and tells you exactly what this property is worth. Your opening offer and your maximum price — both evidenced.

What to ask

The questions that change the negotiation

Frank identifies the specific findings to raise with the agent, the building inspector, and the conveyancer. Not generic questions — the questions that come directly from what Frank found in your report.

When to walk

And the confidence to do it

Sometimes the right answer is no. Frank tells you plainly when the numbers do not work for your situation — and gives you the specific evidence to back that decision.

And sometimes Frank tells you the numbers are clean, the price is fair, and the property fits your situation. That is worth $395 too.

Why Frank is different

Most reports tell you what a property is worth. Frank tells you what it means for you.

A property can be fairly priced and still be the wrong decision for your situation. Frank applies your goals, your portfolio, and your financial position to the analysis. And tells you whether this specific property, at this specific price, makes sense for you.

See the same property assessed three different ways →

For the First Home Buyer

Not just whether it’s fairly priced. Whether it suits your timeline, your borrowing position, and your plan for the next decade.

For the Investor

Not just the rental yield. Whether it fits your portfolio, clears your return threshold, and advances your investment strategy.

For the Buyers Agent Customer

Not just a second opinion on the property. An independent view on whether your agent’s recommendation is right for you specifically.

The same property. Three completely different strategic verdicts. Because the right answer depends entirely on who’s asking.

There’s what the agent tells you. And there’s what Frank finds.

The Listing

47 Clarence St, Newtown

Guide: $1.05M – $1.15M
"Renovation potential. Character home"
Rental estimate: $750/wk
"Sought-after pocket"
"Inspection by appointment"

Frank’s Analysis

What the listing didn’t say

·Frank’s market view: $1.18M – $1.24M (price guide is anchoring low)
·Full structural rebuild required, not cosmetic renovation
·Comparable rents: $610 – $640/wk. Agent estimate overstated by ~17%
·Heritage overlay restricts external alteration
·Three risk flags: drainage, retaining wall, ceiling height non-compliance

The listing is written for the vendor. Frank writes for you.

Personalisation in practice

One property. Three buyers. Three different answers.

The same address produces a completely different verdict depending on who is buying it, why, and what they already own.

Maya, 26

First home buyer. Pre-approved $850k. 5–7 year hold.

Frank’s verdict

Frank found a $45,000 pending body corporate special levy not disclosed in the contract. Recommendation: renegotiate a minimum $40,000 reduction or make levy resolution a condition of sale. The property otherwise fits Maya’s hold timeline and pre-approval headroom.

James, 38

Three investment properties. Needs 5%+ gross yield.

Frank’s verdict

Property yields 3.8% at asking. Agent rental estimate of $750/wk is overstated against Frank’s comparable analysis of $610–$640/wk. Frank’s view of the maximum that meets James’s yield threshold: $710,000. Above this range the purchase fails his stated strategy.

Sarah, 44

Downsizing. Equity buyer. Liveability her priority.

Frank’s verdict

DA-approved development on the adjacent lot will affect northern light from 2027. Flagged for Sarah’s awareness. It is material to her liveability priority but does not break the analysis. Frank’s view: fair value at asking for her timeline.

Every Frank report is written for one person. You.

The Weekly Frank.

One property. One honest assessment. Every Monday.

Each Monday, Frank picks one property from the past week’s market. Pulls the comparable sales. Checks the overlays. Tells you what the listing is hiding and what the price guide isn’t saying. The same methodology Frank applies to every paid report. For one property each week. Free.

Bayside, VIC · Issue 14

The price guide was 18% under. Frank knew before the auction.

Three weeks ago a Bayside listing came up at $1.45M. The vendor’s last refused offer was $1.71M. A fact the agent neglected to mention.

Frank’s comparable analysis pegged fair value at $1.62M–$1.68M, with two settled sales in the same building inside the last six months supporting the upper end of that range.

Get Frank’s weekly verdict.

One email per week. Free. Unsubscribe any time.

How Frank works.

Send Frank the listing

Paste the listing URL. Answer four questions about your situation. Who you are, what you own, what you are trying to achieve. Ninety seconds.

Frank analyses what the listing doesn’t show

Comparable sales. Council records. Overlay maps. Rental data. Price guide history. All cross-referenced against your specific situation, goals, and portfolio. Not a generic buyer profile.

Receive your tailored report

Your report arrives in your inbox. Frank Essential: within 12 hours. Frank Strategic: within 24 hours. Add urgency for 4-hour delivery on either. Written for your situation, your goals, and your specific concerns.

Use Frank’s findings

Frank tells you what to pay, what to ask, and what to watch for. You negotiate, bid, or walk away. With the confidence that comes from knowing what the listing did not tell you.

See exactly what’s in the report →

FOR THE BUYER WHO IS OVERWHELMED

Stop researching. Send Frank the listing.

More research will not make this decision easier. At some point the only thing that helps is a clear, specific, evidenced answer about the one property you are seriously considering right now. That is what Frank delivers. Within 12 hours.

Send Frank a listing →

From $395. Standard delivery in 12 hours.

Intake takes about 5 minutes. Frank starts work the moment you submit.

You do not need to have done any research first. Just paste the URL.

The questions your agent won’t ask.

.Is this price guide designed to generate competition?
.Does "renovation potential" mean a full knockdown?
.Has this property been re-listed in the last 12 months?
.Is this property suited to your strategy, or just available in your budget?
.Are the comparable sales the agent quoted truly comparable?

Frank asks all of them. For you.

Who Frank is for.

You found it. Now be sure.

For first home buyers, owner occupiers, and first-time investors. Frank Essential decodes the listing, flags what the agent did not tell you, and gives you a clear view of whether this property makes sense for your situation before you sign.

Frank Essential. $395

Your next property. Properly assessed.

For investors with existing portfolios adding to their holdings. Frank Strategic analyses the property against your existing portfolio, your strategy, and your 10-year goals. Not just whether the property is good. Whether it is right for you specifically.

Frank Strategic. $695

Working with a buyers agent? Frank also provides independent second opinions on agent recommendations. Essential or Strategic — Frank will guide you at checkout.

Photo coming soon

The person behind the report

A $3M property portfolio. Built before 28. Without guessing.

Luke Richardson spent six years in tier-one corporate strategy at Monitor Deloitte and Foxtel Group. He holds a Bachelor of Business Economics and Finance with Distinction. He built a $3M property portfolio with over $1M in net equity before turning 28 — by treating every purchase as a specific question for a specific person.

Frank is that framework, made available to every Australian buyer at the moment they need it most: before they sign.

One person. One opinion. No referral fees, ever.

— Luke Richardson, Founder

Two reports. One purpose. Know before you sign.

Not sure which you need? First home buyer, owner occupier, or first-time investor — Essential. Existing investor adding to your portfolio — Strategic. Frank will confirm at checkout.

Frank Essential

For first home buyers, owner occupiers, and first-time investors.

$395 inc. GST

Add urgency for +$200

Get This Report

Frank Strategic

For investors with existing portfolios making their next acquisition.

$695 inc. GST

Add urgency for +$200

Get This Report

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