Luke is a real person. With a real track record. And no agenda.
Luke Richardson built a $3 million property portfolio with over $1 million in net equity before he turned 28. Not through inheritance, not through leverage alone, and not by following anyone else's framework. He built his own.
The framework came from an unusual place. Six years of tier-one corporate strategy meant Luke spent his working hours doing what most property buyers never do: structured financial analysis, market modelling, and decisions made from evidence rather than intuition. He applied the same discipline to every property purchase he made. It worked. Frank is that framework, made available to every Australian buyer at the moment they need it most.
Luke Richardson · Tier-one corporate strategy · Bachelor of Business, Economics and Finance (Distinction)
Why Frank exists
The gap Luke kept seeing.
What Luke noticed across his own purchases — and watching the buyers around him — was that almost no Australian buyer has access to structured analysis at the moment they need it most. The week before they sign.
They have the agent's word. They have an automated AVM. They have gut feel under deadline pressure. What they do not have is someone who will pull the comparables, check the overlays, model the scenarios, and tell them plainly what the property is worth and whether it makes sense for their specific situation. The tools were either expensive, generic, or compromised by referral fees.
What Frank does that research alone cannot.
Comparable sales selected and verified manually — not auto-generated by an algorithm. Environmental overlays checked against state government mapping portals. Body corporate documents and sinking fund financials obtained and reviewed where available. DA history checked against council records. Price guide integrity assessed against time-adjusted comparable evidence. All of it applied to your specific financial position, portfolio, and goals. Delivered within 12 hours of you submitting the listing.
There are free property reports, automated AI scans, certified valuers, and buyers agents. Each does part of the work. None do the part Frank does — read the listing, pull the primary sources, apply your specific situation, write a verdict, and put a name on it. The tools that are cheaper than Frank are doing different work. The services that are more expensive than Frank are buying you a transaction, not an opinion.
Luke Richardson · Founder, Frank
By the numbers
$3M+
Property portfolio built before 28
$1M+
Net equity position
6+
Years of tier-one corporate strategy
1
Person reviewing every Frank report
Every report Luke signs off on personally. Frank is not a platform that scales by removing the human. The human is the product.
Four commitments.
Independent
No referral fees. Ever. Not from agents, not from developers, not from brokers. Frank's only revenue is the report fee you pay. This is not a policy. It is the structural condition for analysis that is worth anything.
Transparent
Every finding evidenced. Every comparable sale shown with the reason it was selected. Methodology on the page, not in a footnote. If Frank cannot evidence a conclusion, Frank does not include it.
Direct
Frank tells you what the analysis shows. Not what you want to hear. If the property is overpriced, the report says so and by how much. If the strategy is inconsistent with your goals, the report names it. Comfort comes from knowing the truth before you sign. Not from a report that avoids it.
Accessible
Independent property analysis should not cost $20,000. It should be available to the first home buyer, the mum and dad investor, and the experienced investor who wants a second opinion. Not just those who can afford a full-service buyers agent. Frank Essential costs $395 inc. GST. Frank Strategic costs $695 inc. GST. Both may be tax-deductible against investment income for investment property purchases. Confirm with your accountant.
One person. One opinion. No agenda.
Two products. One for first home buyers, owner occupiers, and first-time investors. One for investors with existing portfolios scaling further. Both reviewed by Luke before they reach your inbox.
Essential $395 · Strategic $695 · Full refund if Frank does not deliver on time